Nature’s wisdom,
science’s power,
your community.

Launch your own supplement brand, and earn more. Backed by 50+ years of experience.

The Infinite Garden Platform

We offer creators end-to-end support—from conception of their personalized supplement to mass-market scaling—via on-call specialists that back them however and whenever they need.

Formula

Using proprietary technology, our team works with you to create a unique, claim certified, FDA compliant formulation.

Brand

Get to work with our world-class branding team to craft your very own custom brand; reflecting your values and formulation.

Packaging

Next, we take your 1:1 beautiful name & brand to create compelling and clear packaging for your bottles, inserts, and packaging.

Marketing

Our team of industry experts work with you to setup a cutting-edge pre-launch, launch, and post-launch playbook for your brand roll-out.

Sales

You are the ambassador of your own brand! We will build, launch, and manage your best-in-class custom- Shopify e-commerce (and TikTok) shop.

CX

Our team is here to help customer questions, requests, and order assistance — so that you can focus on what you are great at.

Our Advantage

Based on our skills and experience alone, we’ve got such a high advantage over the others, you could almost say it’s unfair.

We’ve assembled the best-of-the-best in the industry to create our products and design every facet of our one-of-a-kind partnership process with creators so they’re set up for scaled success.

Let's Show You How

What the Old Way Looks Like

With Other Brands

No highest quality guarantee
Lower take home rate
No end-to-end support
No control over product or ingredients
Revenue isn’t always recurring

Doing it Alone

Massive upfront costs
Time spent doing R&D as well as sourcing supplements
Many liabilities and legal, FDA, regulatory hurdles
Hiring and managing a team
Distribution and CX
Spreads you thin

The Infinite Garden Way

$0 cost. We finance everything.
Share revenue on all bottle sales
We own R&D, production, and fulfillment
Access to our entire team for content support / micro affiliates
We provide expert regulatory guidance to help you make the right claims and take care of all of the substantiation
Cash flow management and no clawbacks

Our Process

Step 1

Apply to join the next upcoming cohort of influencers.

Step 2

Identify the strongest wants and needs from your audience.

Step 3

Internal research on ingredients based on those wants and needs.

Step 4

Present and pick ingredients with benefits that align.

Step 5

Co-create supplement design, brand, and content assets.

Step 6

Compose letter of intent and legal terms.

Step 7

Prep for launch.

Step 8

Launch.

Step 9

If KPIs are met, deploy growth motions and team.

Step 10

Build a profitable, sustainable, long-term partnership, designed to grow.

Next Steps

Let’s get to know each other
Let’s build a personalized formulation
Let’s build the brand
Let’s walk you through our process
Let’s get you in market!

Let's Get Started

See why we’re world class at personal care & wellness

Our Leadership

Akash Shah

Founder of Care/of, a personalized
subscription-based supplement brand that was recently acquired by Bayer.

Emmett Shine

Founder of Gin Lane, which was responsible for branding, digital, and marketing for Swern, Everlane, Harry’s, hims & hers, Warby Parker, Reformation, Stadium Goods, Shake Shack, and Recess. He is also the founder of Pattern Brands, a family of brands that’s on a mission to help people better enjoy daily life with products that elevate and enhance their routines.

Gordon Su

Gaming entrepreneur who created 55 top 25 apps, including multiple top grossing games like Battle Camp, which grossed over $100 million before being sold to a public company, and Highrise, one the of the world’s largest metaverse games grossing over $500 million and counting.

Graham Rigby

Innovation expert with two decades of experience in launching health and wellness products. He’s built physical product and compliance technical teams at New Chapter, Organic India, and Care/of. He's also responsible for launching numerous award-winning innovations throughout his career and serves as chair on the Board of Trustees of the American Herbal Product Association.

Ramon Berrios

Founder of creator network Trend.io, which is funded by Pharrell Williams. He is also co-host of one of the biggest commerce podcasts, DTC POD.

Our Background

Infinite Garden is a collaborative effort focused on merging the best of our past with the potential of future.

With over 50 years in the supplement and personal health space, our founding team has over a half dozen successful exits behind them and holds expertise in both the creator and investment spaces.

Our Scientists & Doctors

Dr. Pragati Gusmano

Dr. Pragati Gusmano

Licensed naturopathic doctor, formulator, and researcher with over a decade of experience in the health and wellness industry. Dr. Gusmano specializes in creating compelling products and sharing the science behind them. She combines her naturopathic knowledge with product development expertise to advance innovative health solutions.

Sarah Miller

Product development specialist with 10+ years in the nutraceutical space. She's led R&D efforts at Care/of and Novel Ingredients, focusing on raw material sourcing, formula development, and project management. Sarah's experience spans procurement, documentation, and identifying new revenue-enhancing opportunities. A former collegiate athlete, she's passionate about health and wellness.

Sarah Hassanien

Quality Operations & Regulatory leader with 10+ years of experience. CQA and PCQI certified, with a Master's in Nutritional Biochemistry & Physiology. Sarah led quality systems at Care/of and supported acquisition integrations at Roche Molecular Solutions. She uses data-driven, risk-based approaches to balance compliance and innovation in the startup space.

Taylor Maharaj

Regulatory affairs expert with over a decade of experience in the dietary supplement industry. As a certified health coach, she navigates FTC and FDA regulations, ensuring quality standards while supporting innovative formulas. Taylor is dedicated to upholding brand commitments to quality and innovation, promoting a holistic approach to wellness for everyone.

Our Experience

Nature’s wisdom,science’s power,your community.